“First principles thinking is the act of boiling a process down to the fundamental parts that you know are true and building up from there.”
To challenge the status quo in & stem the tide of the the worldwide inactivity crisis
“Movement as Medicine” is the benchmark for our community of coaches & clinicians who promote both self-management & independent functioning. Every person is entitled to:
1. Healthy longevity (prevention of non-communicable diseases (NCDs)) &
2. Sustainable athleticism
We empower coaches to leverage client expectations about weight loss & aesthetics towards these lifelong goals. Similarly, clinicians can bridge the evidence-practice gap by utilizing the “gift of injury” to promote these same aims rather than merely symptom management.
Over 2000 years ago, Aristotle defined a first principle as “the first basis from which a thing is known.”
“When we’re faced with complex problems, we default to thinking like everybody else. First principles thinking is a powerful way to help you break out of this herd mentality, think outside the box and innovate completely brand new solutions to familiar problems.”
Elon Musk, the founder and CEO of Tesla and SpaceX, says there’s a better way to innovate: start with a blank slate and use first principles.
“Don’t be a slave of the methods. The methods should serve the goals.” Dr Karel Lewit
“Time spent in assessment will save time in management.” Pr Vladimir Janda
— Dr. Craig Liebenson, D.C., Founder